ZIWI
ZIWI is a super-premium New Zealand pet food brand that pioneered air-dried nutrition, with cat recipes rich in meat, organs and green-lipped mussels.
Overview
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ZIWI draws on New Zealand's grass-fed livestock and sustainable seafood, using a twin-stage air-drying process that preserves raw-style nutrition while remaining shelf-stable.
Its cat range combines very high meat inclusion with organs, bone and green-lipped mussels in air-dried and wet formats, positioned at the top of the price ladder as the defining brand of the air-dried category.
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