Brand entity
NetEase Yanxuan
NetEase Yanxuan is NetEase's direct-to-manufacturer lifestyle label, with pet care as a major category offering value-focused cat food and litter.
Overview
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Yanxuan's model connects directly with manufacturers across home, food and pet categories, with pet care among its faster-growing segments.
Cat products include complete kibble, freeze-dried mix formulas and litter, emphasizing clear parameters and accessible pricing backed by platform quality control, produced by established domestic factories.
Related products
Yanxuan Scratcher Bed
A scratcher-and-bed combo that lets the cat scratch and then settle in the same spot, useful in small flats.
NetEase Yanxuan Complete Chicken Cat FoodNetEase Yanxuan's private-label complete cat kibble, made by major contract factories with published testing and value-oriented pricing.