Brand entity
Wild Freedom
Wild Freedom is zooplus' grain-free cat kibble brand built on high meat inclusion and ancestral-diet positioning, sold through European e-commerce.
Overview
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As a zooplus private label, Wild Freedom focuses on grain-free dry food with wilderness-themed naming and high animal-protein recipes.
Flavors span poultry, game and fish combinations without grain fillers, and the platform's distribution and repeat-order model give it steady mid-tier value appeal in Europe.