Brand entity
SureFeed
SureFeed, from Sure Petcare, makes microchip pet feeders that open only for registered cats, enabling separated feeding in multi-pet homes.
Overview
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Sibling to SureFlap within Sure Petcare, SureFeed applies microchip identity to control which pet can eat.
The feeder's lid opens only for a registered chip or collar tag, preventing food stealing and enabling prescription or weight-management diets; the seal also keeps wet food fresher, a premium tool for precise multi-cat feeding.