Brand entity
Smalls
Smalls is a New York-based direct-to-consumer fresh cat food brand offering human-grade fresh and freeze-dried diets via tailored subscriptions.
Overview
Read the full profile
Smalls ships refrigerated fresh food, freeze-dried raw and specialty proteins like bird recipes on a subscription model.
Fresh meals use human-grade chicken in ground and shredded textures with high protein and moisture, and an onboarding taste quiz tailors plans to each cat, positioning the brand in the premium fresh food tier.