Brand entity

Sheba

Sheba is Mars' wet cat food brand known for smooth pate textures and portioned trays, positioned as an affordable-premium feeding experience.

Sheba
Brand

Overview

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Part of Mars Petcare, Sheba focuses exclusively on wet cat food with fine textures and small-serve packaging.

The Perfect Portions twin-pack design lets owners snap and peel half servings for portion control and freshness; the range spans pates, cuts and gravies across Western and Asian markets, priced above mainstream wet food.

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