Brand entity

Royal Canin

Royal Canin is a French scientific pet-nutrition brand founded in 1968, known for breed-specific and veterinary diet lines covering all feline life stages.

Royal Canin
Brand

Overview

Royal Canin is a French pet nutrition brand founded in 1968 under Mars, known for breed-specific and veterinary diets across all feline life stages.

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Overview

Founded in 1968 by vet Jean Cathary in France and now part of Mars, Royal Canin builds nutrition around precision: product lines split by breed, size, life stage and health condition.

Product system

Feline lines span kitten, adult, indoor and breed-specific formulas plus the VHN veterinary range for urinary, gastrointestinal and skin support; K36 and I27 are classic formulas.

Technical approach

Formulas target explicit functional goals, with kibble shapes matched to jaw structure; veterinary diets require professional guidance.

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