Brand entity
RAWZ
RAWZ is a family-run American pet food brand offering meal-free high-protein recipes and freeze-dried raw-coated kibble, donating all profits to nonprofit causes.
Overview
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RAWZ pledges its profits to nonprofits supporting causes such as service dog training and wildlife conservation, an unusual model in commercial pet food.
Recipes avoid rendered meals and concentrated plant proteins in favor of dehydrated meats; cat products include freeze-dried raw-coated kibble and very high-meat pate cans, positioned in the premium ingredient-focused segment.