Brand entity

Pro Plan

Pro Plan is Purina's premium science-based pet food brand, offering cat formulas segmented by life stage and lifestyle, from kittens to indoor adult cats.

Pro Plan
Brand

Overview

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Launched in 1986 under Nestle Purina PetCare, Pro Plan builds its formulas on Purina's nutrition research and sits in the premium tier of the pet food market.

Its cat range covers kitten, indoor adult and sterilised-cat recipes in dry and wet formats, while the LiveClear line is designed to reduce the major cat allergen on hair and dander.

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