Brand entity
Nutro
Nutro, a Mars-owned American brand founded in 1926, focuses on clean natural recipes with non-GMO ingredients for kittens, adult cats and weight management.
Overview
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Now part of Mars Petcare, Nutro emphasizes recipes free of artificial colors, flavors and preservatives, with real meat and whole grains such as brown rice.
The Wholesome Essentials line covers everyday kitten and adult nutrition, sold widely in North American retail at a mid-market price point.