Brand entity
Natural Balance
Natural Balance is an American pet food brand famous for its L.I.D. Limited Ingredient Diets, pairing single animal proteins with simple carbs for cats with food sensitivities.
Overview
Read the full profile
Founded in 1989 by Dick Van Patten, the brand has long focused on nutrition for sensitive pets and is a common choice for vet-guided elimination diets.
L.I.D. cat recipes combine one animal protein with one carbohydrate source in options such as duck, salmon and rabbit, alongside standard grain-free and grain-inclusive lines at mid-tier pricing.