Brand entity
KONG
KONG is the classic American pet toy company famous for durable rubber treat toys, with a cat line spanning catnip kickers, chasers and feeding enrichment.
Overview
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The KONG Company built its identity on the red hourglass-shaped rubber toy, an icon of durability in the global pet toy market.
Cat products include the catnip-filled Kickeroo kicker, catnip mice and treat-dispensing toys supporting hunting instincts and feeding enrichment, sold widely through pet stores and e-commerce at mid-market pricing.