Brand entity

Jingzao

Jingzao is JD.com's private label, with a pet line spanning cat food, litter and accessories built on JD's supply chain for value and convenience.

Jingzao
Brand

Overview

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Jingzao works directly with factories across categories from home goods to pet supplies, sold primarily on JD.com.

Cat products include complete kibble, mixed litter and scratchers defined using platform consumption data, balancing baseline quality and price, with JD logistics and after-sales as key advantages for one-stop shoppers.

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