Brand entity
Ivory Coat
Ivory Coat is an Australian natural pet food brand built on local ingredients and grain-free recipes with high inclusion of Australian meat proteins for cats.
Overview
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Ivory Coat centers its identity on Australian-sourced meats and produce, producing natural recipes locally.
Cat dry food focuses on grain-free formulas with Australian chicken, kangaroo and ocean fish; kangaroo serves as a novel hypoallergenic option, and the brand also runs a pet grooming range at premium positioning.