Instinct
Instinct, from Nature's Variety in the US, champions raw-inspired nutrition with freeze-dried raw-coated kibble and high-protein grain-free cat recipes.
Overview
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Instinct's philosophy is to feed cats closer to their ancestral diet, and its range is built around raw nutrition in shelf-stable and frozen formats.
The signature Raw Boost line mixes freeze-dried raw pieces into grain-free kibble, alongside Original grain-free recipes, frozen raw diets and wet food, positioned at the premium end of the market.
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A mix of high-protein grain-free kibble and whole freeze-dried raw chicken pieces, easing households toward raw feeding without losing conve
Instinct Original Grain-Free Chicken CatInstinct's grain-free chicken kibble coated in freeze-dried raw, combining kibble convenience with raw flavor and standout palatability.