Brand entity
Iams
Iams is a long-established American pet food brand known for animal-protein-first balanced recipes, with cat formulas for kittens, adults and indoor weight management.
Overview
Read the full profile
Founded by Paul Iams in 1946, Iams was an early advocate of animal-based protein in commercial pet food; its North American business is now part of Mars.
The cat range centers on chicken-based dry formulas for kitten growth, adult maintenance and indoor health, positioned in the mid-price tier and widely available in grocery and online channels.