Brand entity
GimCat
GimCat, from Germany's Gimborn, is a cat nutrition brand famous for malt pastes for hairball management, plus functional snacks and wet food.
Overview
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GimCat has long specialized in feline supplements and treats and is a familiar name in European cat households.
Its signature Malt-Soft paste uses oils and fiber to help pass ingested hair through the gut, defining the malt paste category; the range also includes nutrient pastes, cat grass tablets, Nutri Pockets and ShinyCat canned food.