Brand entity
Fregate
Fregate is Gambol Pet Group's premium cat food brand built on high fresh-meat inclusion, a flagship of China's move upmarket in domestic cat food.
Overview
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Sitting above sister brand Myfoodie within Gambol Pet Group, Fregate targets the premium cat staple segment.
Its core selling point is fresh-meat-heavy extruded kibble with direct fresh-meat processing and high animal protein, sold mainly online at premium domestic pricing in direct competition with imported high-end brands.