Brand entity
Ever Clean
Ever Clean, Clorox's bentonite litter brand, is known for hard clumping and activated-carbon odor control, a classic premium imported clay litter.
Overview
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Owned by Clorox, Ever Clean was among the first litters to use activated carbon for odor control and is widely known in China as Lanzuan.
Its litters form firm, scoop-stable clumps with carbon and scent variants for different odor needs; the heavy clay range commands premium import pricing and a steady reputation for clumping performance.