Brand entity

Dr. Elsey's

Dr. Elsey's is a veterinarian-founded American litter brand famous for Cat Attract, designed to solve litter box avoidance in cats.

Dr. Elsey's
Brand

Overview

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Created by feline-focused veterinarian Dr. Bruce Elsey, the brand designs litters around clinical behavior problems.

Cat Attract blends herbal attractants for kitten training and inappropriate elimination, while Ultra emphasizes hard clumping and low dust; the clay litters are frequently vet-recommended and priced upper-mid as imports.

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