Brand entity
Blue Buffalo
Blue Buffalo, now owned by General Mills, is an American natural pet food brand marked by its LifeSource Bits, with grain-free, high-protein and limited-ingredient cat lines.
Overview
Read the full profile
Founded in 2002 and acquired by General Mills in 2018, Blue Buffalo emphasizes real meat as the first ingredient and is a leading name in North America's natural pet food segment.
Cat formulas span Life Protection with cold-formed LifeSource Bits, the high-protein Wilderness line and Basics limited-ingredient recipes for sensitive cats, positioned in the upper-mid price tier.