Brand entity

ARM & HAMMER

ARM & HAMMER, Church & Dwight's baking soda brand, extends its odor-neutralizing technology to cat litter, led by the Clump & Seal odor-sealing line.

ARM & HAMMER
Brand

Overview

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With a long history in baking soda applications, ARM & HAMMER is a mainstream North American litter brand built on odor control.

Clump & Seal locks away odors as it clumps, while Slide focuses on non-stick, easy box-emptying cleanup; both are clumping bentonite litters positioned upper-mid in import markets.