Brand entity
Applaws
Applaws is a British natural pet food brand known for minimalist high-meat cat cans of pure meat in broth, plus grain-free dry food.
Overview
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Part of the UK's MPM Products group, Applaws builds recipes around very short ingredient lists and high meat content.
Its classic tuna and chicken breast cans are complementary foods meant to be fed alongside a complete diet, a detail new owners often miss; the brand also sells complete wet recipes, grain-free kibble and treats internationally at premium pricing.