Brand entity
Almo Nature
Almo Nature is an Italian pet food brand known for its HFC standard, using meats and fish originally fit for human consumption in simple wet cat recipes.
Overview
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Founded by Italy's Capellino family, Almo Nature coined HFC (Human Food Chain) to denote ingredients that were human-edible grade before entering its factories.
Cat wet foods feature whole tuna or chicken in short ingredient lists, mostly complementary alongside complete dry and wet lines; brand profits fund biodiversity and animal welfare projects, a distinctive stance in European pet food.