Brand entity
Afei & Badi
Afei & Badi is a Chinese pet food brand whose E76 high-protein cat kibble leads a high-meat lineup with a youth-oriented brand image.
Overview
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Named after the founding team's two pets, the brand centers on cat staple food while extending into dog food and treats.
The E76 complete cat formula is its signature product, marketed on high protein and meat inclusion with disclosed parameters, promoted heavily through e-commerce and content platforms at mid-tier domestic pricing.